Ertürk Poyraz | Actionable Insight Derived From Data
Case Study of a Growth Manager
This case study consists of 3 questions a growth manager would need to answer.
Q1
You have a game named Poyraz, metrics are below. You have $40K UA activity with CPI below per day. Which day would you see the first overall profit? The answer should be like "Day 34" with an explanation of how you calculated.
Q2
You have a game named Poyraz. Currently, there are 2 platforms you are doing UA activity. These 2 sources show different performance metrics like below. We have 30% gross margin goal at day 7. In that matter, what max CPI limits would you set for these 2 sources? Please explain.
Source 1:
Spent: $1000 (Spent in day 0. No more spent will be made next days) Number of rewarded video ad per user per day: 2
Number of interstitial ad per user per day: 4
Rewarded video ad eCPM: $45
Interstitial ad eCPM: $17
Retention rate (You may assume keeping 100% of users at day 0)
Source 2:
Spent: $1000 (Spent in day 0. No more spent will be made next days) Number of rewarded video ad per user per day: 3
Number of interstitial ad per user per day: 4
Rewarded video ad eCPM: $55
Interstitial ad eCPM: $30
Retention rate (You may assume keeping 100% of users at day 0)
Q3
In the games Tangle Master and Hair Challenge, where would you put additional rewarded video ads? And if necessary, which development would you request from the developer to maximize your rewarded video revenue? Please explain why?
Q1, Q2 ANSWERS
Q3 ANSWERS
